American String Teacher

As the sole designer at ASTA, I was respon­si­ble for cre­at­ing all printed and dig­i­tal mate­ri­als, keep­ing the brand con­sis­tent across all medi­ums, stay­ing on top of new tech­nolo­gies, and sug­gest­ing process, design and expe­ri­ence improve­ments as needed.

Projects included:

  • stan­dard book cover design
  • let­ter­head, envelopes, & other busi­ness materials
  • mem­ber­ship brochures
  • prod­uct brochures
  • direct mail campaigns
  • post­cards
  • reg­is­tra­tion pieces
  • con­fer­ence exhibit designs
  • ban­ners
  • ads
  • con­fer­ence pro­gram books
  • quar­terly edu­ca­tional journal
  • web­site design, cod­ing, maintenance

The American String Teacher quarterly journal

Respon­si­ble for:

  • cover design
  • tem­plate design
  • arti­cle lay­out & placement
  • ad place­ment
  • form lay­out
  • ven­dor management
  • pre­press
  • press check
  • online arti­cle upload
  • ful­fill­ment

Posted on

November 16, 2006

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