Paper Doll Affair

The Paper Doll Affair was a start-up com­pany sell­ing  mar­i­tal aids to bring a lit­tle more spark into cou­ples’ oth­er­wise lack­lus­ter love life. The goal was to cre­ate spe­cific sce­nar­ios for a cou­ple to engage in and enjoy. The prod­uct was the writ­ten sce­nario paired with acces­sories and envi­ron­men­tal mood enhancements.

 Aim­ing to retain a high-end feel, the Paper Doll Affair dis­played a con­ser­v­a­tive client-fac­ing side.

Projects include:

  • busi­ness development
  • prod­uct development
  • mar­ket­ing strategy
  • user expe­ri­ence research
  • web­site design & development
  • e‑commerce build & development
  • tal­ent recruit­ment & development
  • focus group creation
  • sur­vey development
  • brand devel­op­ment
  • appli­ca­tion of gam­i­fi­ca­tion tech­niques & concepts

Posted on

September 16, 2012

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